Uber Growth Design
A Collection of My Design at Uber
A landing page built for Uber Hong Kong in their 2018 Chinese New Year campaign for rider acquisition. The design of the page mixes traditional Chinese-style artwork with the modern elements in Uber's brand.
The website was built during my design internship at Uber Hong Kong.
Check out thearchived version of the website.
Uber has always been a brand that is associated with technology and efficiency. This advertisement was designed to show the artistic and playful side of Uber.
This is one of the printed advertisements I designed during my internship at Uber HK. The work was shown in the brochure of Asia Contemporary Art Show 2017.
A landing page built for Uber Hong Kong in their 123 Days of Change campaign for driver retention and trust building.
The campaign has four stages. Each stage corresponds to a series of events and promotion. The site has over 10,000 viewers and over 3,000 regular visitors during the campaign.
This site was built as my free-lance project after leaving the company.
Check out thearchived version of the website.
This is a collection of motion graphics I designed in my internship at Uber across different campaigns. The design contains cultural references that may specifically resonate with Hong Kong audience.
Uber Color
Spotting a matched car from a ride-hailing service is a pain. Uber Color is a new way to make your pickup process much smoother. A light with specific color will be shown in front of the vehicle when it is approaching riders, bringing convenience and better user experience. This visual was designed to educate riders about this new feature.
Chinese New Year
Each day in the first week of Lunar Calendar has a series of corresponding traditions. However, these traditions have been fading away due to our modern living style. This series of animations aims at reminding the audience about those conventions and how Uber can help them maintain the traditional culture.
U for Uber
Behind every good trip is an even better driver partner. In this campaign, we invited riders to show their #UberLove by taking a photo with their favorite driver with a "U" gesture! The campaign visual was designed to demonstrate this action vividly and attract attention in social media.
New Year Eye Celebration
Uber provides users a convenient way to get home early and safely after the end-of-year count-down celebration. This campaign visual was designed to bring a key message - Uber is always with them when they need it, even in New Year Eve.